In the ever-changing Internet marketing game it has become quite clear that just having a Web site is not enough. Yet, many firms use a simple web site as their entire Internet marketing program.

Instead, visualize your Internet marketing strategy as Web Universe ™ which incorporates several sites that are interrelated and synergistic. This eBook presents a roadmap for an organization's interaction with their customers and/or members in powerful new ways that build loyalty, increase communications, and generate revenue through eMarketing.

In 2006, two events occurred which changed the scope of the Internet. Youtube brought us the ability to become our own broadcast journalist. Time Magazine validated the Internet users’ and marketers’ existence naming them Person of the Year!

The Time winners this year were anyone using
or creating content on the World Wide Web!

Congrats! You are Time magazine's 'Person of the Year'! The annual honor for 2006 went to each and every one of us, as Time cited the shift from institutions to individuals -- citizens of the new digital democracy, as the magazine put it. The cover shows a white keyboard with a mirror for a computer screen where buyers can see their reflection.

A Simple And More Effective Way Of Marketing
Our program helps you put your products, services, news, ads, and special offers in front of your existing customers and those who are or may become new clients!

We help you provide impactful content and a state-of-the art delivery mechanism, and offer great incentives, discounts, and special offers to the customers of your business, corporation, organization, retail shop, travel agency, festival, association, etc.

Turnkey eMail Marketing Service

Our solutions are specifically designed so that they require very little investment in technology from you. We are using the Internet for you - and you get the benefits. All of our solutions are easily accessible, highly effective, and affordable. Most of our programs have a free trial and money-back guarantee. Start using them now!

A powerful global conversation has begun between people in networked markets. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. This is particularly true because the Internet excels in assisting these markets in:

These markets are conversations. Their members communicate in a language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.

The Rationale For This eBook
Many firms use a simple Web site as their entire Internet marketing program. They enlist the help of a Web design firm that knows little or nothing about eMarketing. Most web site developers only know how to design custom web sites and move from client to client. They are primarily graphic designers and are seldom equipped to develop a cohesive Internet marketing campaign. Consequently, millions of web sites end up on the “County Road of the Internet” while traffic roars by on the “Interstate.”

This eBook was developed to help you avoid this problem. Visualize your Internet marketing strategy in terms of a Web Universe ™ as opposed to an individual site. This approach incorporates several sites that are interrelated and synergistic. When executed properly your Web Universe ™ will yield optimal results and confirms that the Internet, in spite of the late 90’s dot.com malaise, has lost none of its power to catapult organizations into new vistas. To get the most out of your Internet 'real estate,' follow the steps as outlined.

Concepts And Applications
We show beginning and advanced eMarketers and Online entrepreneurs a roadmap to Internet success. Assuming you have a solid business concept this approach will lead you to excellent results. Our program provides you with tools that are already being successfully used by tens of thousands. All you have to do is following the steps and apply the tools as clearly outlined. It will take time and hard work, but you will succeed.

Our 'Clickstep' Blueprint To Success
Using this eBook is easy! All you have to do is follow our convenient 'clicksteps' to find details on the subject(s) of your choice. Our outline charts the exact physical steps from the initial development of a web site to case studies by successful users. It also illustrates opportunities ranging from generating traffic to your site to incentives for 'closing the deal.'

The subject of Internet marketing is vast and this eBook does not claim to be complete. As a matter of fact, an eBook is a “work in progress” and it will be updated frequently to improve it.

However, we offer you a clear startup blueprint. It will help you determine what questions to ask and how to go about finding the answers.

By Dan Tynan, PC World

From a blog about a stained blue dress to the day Larry met Sergey, these are the pivotal moments that made the Web what it is today.

Depending on how you calculate it, the Web has been around for between 15 and 17 years--which makes it old enough to ask for the car keys, but still an awkward teenager growing toward maturity. Yet it already has a long and storied history (and some prehistory). We've decided to chronicle its 16 greatest moments here.

When possible, we pinpointed a specific day, hour, and even minute--the "aha" moment when the people involved got the original idea, launched the site, sold the first product, or posted the first entry. Instead of listing the events chronologically, we've ranked them in ascending order of importance. (Did we miss any? Post your thoughts and your own lists below.)

_________________________________________________

More from MSN Tech & Gadgets

_________________________________________________

16. Scandal in a blue dress
January 17, 1998; 11:32 pm PST: Drudge breaks the Lewinsky scandal.

Love Matt Drudge, hate him, or think as little about him as possible, you have to give the muckraker (or is that pitchforker?) his due. One day after Newsweek killed a story about a new scandal in the Clinton White House, The Drudge Report broke the Monica Lewinsky story anyway. It was the first notable example of the Web scooping the national media, but it wouldn't be the last.

As when the telegraph supplanted the Pony Express, traditional media sources realized they could not compete with the immediacy of the Net and began scooping themselves, publishing stories first on the Web and later in print. Some publications killed their print editions to publish exclusively online; others redefined themselves or disappeared entirely. The Web news era had begun.

15. Do you Yahoo?
February 1994: Jerry and David bookmark the Web.

Some hobbies take on a life of their own; others change the world. In early 1994, Stanford Ph.D. students Jerry Yang and David Filo posted a list of their favorite sites on the Web. The exact date they posted the links is lost to history, but we do know the list's original name: "Jerry and David's Guide to the World Wide Web." By April '94 it had a new tongue-in-cheek name: "Yet Another Hierarchical Officious Oracle," or Yahoo for short.

Yahoo represented the first attempt to catalog the Web, offering directory-style listings of every site that mattered--with tiny sunglasses marking sites deemed truly cool. When providing exhaustive coverage became impossible, Yahoo was reborn as a Web portal, combining the directory with search, news headlines, instant messaging, e-mail, photo hosting, job listings, and assorted other services. As other major portals like Lycos and Excite died off or were consumed by bigger fish, Yahoo continued to expand. Though surpassed by the Google search juggernaut, Yahoo may have memorable Web moments yet to come with co-founder Jerry Yang holding the reins.

Blogs to wikis

In 2005, five bloggers did a heckuva job in real time tracking a natural disaster and its unnatural aftermath. A decade earlier, a Web site opened the world's largest ongoing garage sale. And at the turn of the millennium, a Web visionary began piecing together a compendium of all knowledge out of the clamor of thousands of contending keyboards.

14. Blogging Katrina
August 28, 2005; 12:01 p.m. CST: The Survival of New Orleans Blog debuts.

As what was then a Category 5 hurricane bore down on New Orleans, Michael Barnes blogged: "We're on the 10th and 11th floor of a corporate high rise on Poydras Ave., right near St. Charles. We have generators and tons of food and water. It is 5 of us total. I am not sure how the Internet connection will be affected. I have a camera and my gun. .... Sustained winds are 175, gusts to 215. The real danger is not the wind, though, it's the storm surge the wind will be pushing into the city from the Gulf through the lake. The city might never recover. Honestly, this thing could be biblical."

Thus began what was for many the only eyewitness account of the worst natural disaster in our nation's history. For five days, Barnes and his co-workers rode out the storm and its aftermath, providing live reports and photos from their refuge in the downtown offices of Zipa Hosting and DirectNIC. Tens of thousands of Netizens visited the blog each day, getting a kind of personal coverage unavailable on CNN or inside The New York Times.

Barnes's moving account was proof that blogs could be more than just unsolicited opinions and self-obsessed ramblings--they could serve as a valuable tool for recording and understanding the human experience.

13: Bidding for stardom
September 3, 1995: eBay completes its first auction.

Not so long ago, the only way to get any return on the junk in your garage was to hold a yard sale. eBay changed all that. Now tens of thousands of small and medium-size businesses use eBay as their primary storefront, bringing e-commerce to the people.

According to eBay lore, the first item auctioned was a broken laser pointer that sold for $14.83, proving that someone somewhere will buy just about anything. Several billion dollars' worth of transactions later, the proof is on firmer ground than ever.

But eBay was also the first site to create a working reputation system on the Net, according to Chris Dellarocas, a business professor at the University of Maryland who studies how online reputations are formed. And as we move toward a world where your online reputation can make or break your ability to garner a job offer, get accepted into a school, or find a mate, this may ultimately prove to be a greater legacy.

"The fact that eBay was able to build a marketplace of 60 million people that works smoothly is a fundamental accomplishment," Dellarocas says. "They've built in enough trust so I can send money to a guy in Germany I've never met and expect to get what I've paid for in return. It's enabling us to have smoother transactions from any location--to truly take advantage of the flat world the Internet provides."

12. Something wiki this way comes
January 15, 2001: Wikipedia posts its first entry.

Everybody's an expert. That phrase has never been truer than on Wikipedia, the online encyclopedia where anyone can add or edit entries on any topic, regardless of his or her personal expertise. Wikipedia now boasts 2 million articles in English (over 7 million total) on everything from Aaargh! (a computer game) to ZZZap! (a TV show for kids).

Think of Wikipedia as an endless series of arguments, filled with edit wars and revisions to revisions, archived and identified by contributor. The result is a sprawling, anarchic, constantly changing resource that serves as many people's first stop when researching something on the Web (though, given the controversy over the accuracy of many entries, we hope it's not their last).

Creator Jimmy Wales doesn't remember the first Wikipedia entry, though he does remember the first words he typed into the wiki software: "Hello world."

"I think Wikipedia had a big impact on how people think about collaboration and knowledge, as well as the thinking about how to design security into social systems," says Wales. "We emphasized accountability and transparency over gatekeeping. It was a philosophical change to leave things open, to make sure things can be fixed easily and you can see who did what, rather than pre-vetting contributors at the start."

_________________________________________________

More from MSN Tech & Gadgets

_________________________________________________

Mind-numbing titillation to speedy Web mail

A nation turned its lonely eyes to Jennifer Ringley and watched, stupefied. Oddpost made the experience of using a Web-based mail system feel as fast and efficient as working with a desktop app. Here are four more milestones in the development of the Web.

Jennifer Ringley of JenniCam (© PC World)

11. Candid camera
April 1996: JenniCam goes live.

For more than seven years, Jennifer Ringley trained the unblinking eye of a Webcam on her life--first as a free art project, later charging subscriptions of $15 a year to cover bandwidth costs for the site's 20 million visitors. Though she occasionally appeared in the nude and had sex on camera, the content tended to be less pornography than a window on a tedious round of unexceptional experiences shared with everyone.

(Ironically, the once extremely public Ringley is now something of a recluse; e-mail messages we sent to her last known address went unreturned.)

But JenniCam paved the way both for a burgeoning X-rated cam industry and an entire generation of Web exhibitionists (see MySpace.com). It turned Orwell's notion of Big Brother on its ear: Instead of a government spying on us, we'd spy on each other (and maybe make a few bucks along the way). Reality TV shows like "The Real World," "Survivor," and "Big Brother" and viral video sites like YouTube owe a debt to Jennifer Ringley, who at least for a while made the mundane day-to-dayness of her life seem fascinating.

10. You and 3,255,620 of your closest friends
March 2003: Friendster makes the connections.

MySpace is huge and Facebook is the flavor of the month, but neither of them--nor the gazillion other social networks that have sprouted up like kudzu--would be here if it weren't for Friendster. Opening its digital doors to the public in March 2003, the site was the first to reveal the interconnections between its users.

Founder Jonathan Abrams says he came up with the idea for Friendster after being put off by the creepy anonymity of online dating sites. "I wanted a different kind of online experience that would integrate the online and offline worlds and bring your real-life social context with you onto the Web, something where you could network with people like we do in real life," he writes in an e-mail missive.

The idea caught fire. By July 2003, Friendster had over 1 million users. But connecting the dots between that many people brought the site to a virtual standstill, and Friendster was soon surpassed by more-nimble competitors. A series of bad business decisions didn't help. The story of Friendster became a textbook case of how not to manage a startup.

Ironically, Friendster is enjoying something of a comeback, riding the social networking wave that it helped create. In addition, Abrams has launched Socializr, a site that helps people plan social events in the real world instead of merely the virtual one.

9. Act globally, think locally
October 24, 1995: Craig Newmark unveils his list.

Like many seminal Web events, Craigslist started out as a quirky side project seemingly devoid of commercial possibilities. In March 1995, Craig Newmark quit his job as a software architect for Charles Schwab in San Francisco and started a mailing list where subscribers could share information about interesting cultural events in the Bay Area.

"I was reflecting on how much people helped each other out on the Net, in those days, on the WELL and usenet news groups," he says via e-mail. As the list grew, people began posting messages looking for apartments, jobs, and other topics. In October of that year, Craig turned his private list into a public Web site at Cnewmark.com.

In September 1997, Craig's list became Craigslist.org. In early 1998, the site began charging a nominal fee for job listings (though the vast majority of ads remain free), and in 1999 Craigslist.org incorporated and began paying its employees.

Today, there are 450 local versions of Craigslist in 50 countries, and more than 25 million people visit them each month. The service has been credited with (or blamed for, depending on your point of view) taking the classified ad market away from established newspapers. But Craigslist's greatest contribution may be in proving that, like politics, the greatest global movements are always local.

8. Odd pioneers
February 16, 2003: Web mail service Oddpost debuts.

In 2003 anyone who used Hotmail or Yahoo Mail probably had a desktop e-mail program as well. That's because using Web mail services was torturous. Making any change to your inbox--such as filing a message in a folder or deleting spam--required lots of clicks and a round trip to the service's servers, while you drummed your fingers and waited.

Oddpost managed to make a Web mail service feel as if it were running on your hard drive. You could drag and drop message files to organize your inbox and preview messages instantly. Yahoo liked it so much that it bought the company and used the technology as the basis for its new mail service.

Oddpost powerfully illustrated what could be done within a browser, and soon that kind of functionality (based on programming platforms like AJAX and Ruby on Rails) began showing up in Web-based word processors, spreadsheets, photo editors, and pretty much anything else a venture capitalist could shake a few million dollars at.

_________________________________________________

More from MSN Tech & Gadgets

_________________________________________________

Birth of domain names to successful online retailing

"127.0.0.1" doesn't sound as inviting as "home," and nothing draws a crowd faster than the promise of one-stop shopping. Our countdown continues.

7. URL be glad they did
June 23, 1983: The domain name system is born.

Thank Paul Mockapetris, Craig Partridge, and the late Jon Postel for the fact that you didn't have to type 70.42.185.10 to get here. Together they created the domain naming system, replacing numerical Internet addresses with English-language "domains" and introducing the nongeek world to joys of the backslash key.

Instead of having to memorize a 12-digit number for every host they wanted to visit, users could simply type the machine's name and domain. Servers set up across the network would then translate the words into numbers.

On that June day 24 years ago, a DNS packet first crossed the network and elicited a response, Mockapetris reports in an e-mail note. "That's my best estimate," he adds. "Nobody thought it was important, so no cameras were present or plaques made."

Back then--eight years before the introduction of the World Wide Web--a few hundred machines were connected to the Net. Today more than 130 million are. Without an easy-to-use naming scheme, the Web as we know it would not exist.

6. Geeks bearing gifts
March 15, 1993; 1:11 a.m. CST: The graphical browser is born.

Marc Andreessen and Eric Bina were just geeky grad students at the National Center for Supercomputing Applications at the University of Illinois at Champagne-Urbana. (Try saying that three times fast.) But when they announced that the first beta of their Mosaic browser for X Windows was available for download, they never realized the huge impact it would have on the development of the Web.

The change didn't look all that dramatic. Instead of opening images in a new window, Mosaic displayed them embedded inside text. But Mosaic's smart simplicity caught on, and versions of Mosaic for other operating systems soon appeared.

Roughly a year later, Andreessen teamed up with Silicon Graphics' Jim Clark to form Mosaic Communications Corporation--which later changed its name to Netscape. Microsoft licensed NCSA Mosaic code for use in Internet Explorer 1.0. The browser wars had begun--and with them, a mad race to turn static Web pages into multimedia extravaganzas.

5. For whom the bell tolled
July 16, 1995: Amazon.com opens for business.

It's fitting that the site once billed as "the world's largest book store" is so rich with stories about its founding. For example, there's the legendary cross-country drive from Manhattan to Seattle where founder Jeff Bezos tapped out the business plan on his notebook while his wife, Mackenzie, drove. Or the story that Bezos was originally going to name the site "Cadabra" (as in "Abra Cadabra") until a friend convinced him it sounded too much like "Cadaver." Or the converted garage in Bellevue, Washington, that served as Amazon's first headquarters; it featured a potbellied stove and three SPARC workstations rigged with a bell that would ring every time Amazon recorded a sale.

According to Amazon's official timeline, the first bell rang for Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. Fortunately, the site evolved beyond nerdy titles to encompass virtually anything that can be bought or sold, including virtual goods such as downloadable music and videos.

From its regional distribution centers to its affiliate programs, Amazon revolutionized commerce both on and off the Net. And in January 2002, the site even started turning a profit, making it one of the few stories of Net pioneers to have a happy ending.

_________________________________________________

More from MSN Tech & Gadgets

_________________________________________________

Mobile packets to the Web itself

Part of a log-in is better than none, as ARPAnet researchers discovered. And a Christmas present from snowy Geneva in 1990 remains a treat for everyone today. Here are our top four Web moments.

The historic ARPAnet notebook entry (© PC World)

4. LO! and behold
October 29, 1969; 10:30 p.m. PST: The first packets make their way across the Net--barely.

Before the Web was born, there was simply the Internet, and before the Internet came ARPAnet. Though plans for ARPAnet had been brewing since the early 1960s, it wasn't ready for prime time until fall 1969--and even then things didn't go exactly as planned.

Late on the evening of October 29, Professor Len Kleinrock linked a mainframe computer at UCLA to one at the Stanford Research Institute over a dedicated phone line. To test the connection, Kleinrock had arranged for students at UCLA to transmit the word "LOG," after which the computer at SRI would respond with "IN." Researcher Charley Kline managed to send the L and the O, but before he could send the G, the system crashed. (Some things really haven't changed all that much.)

The next attempt was successful, but "LO" marks the moment the Internet sent its first word--as significant an utterance as Samuel Morse's "What hath God wrought?" or Alexander Graham Bell's "Watson, come here, I need you."

"Morse and Bell were a hell of a lot smarter than we were," Kleinrock noted in a 2004 interview. "They knew they were doing something of historical importance. We were just engineers, trying to do a good job."

3. When Sergey met Larry
September 7, 1998: Google incorporates.

Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn't like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to improve search results.

By early 1998, they had set up a data center in Larry's dorm room and begun shopping the BackRub concept around. (One of the first people to pass on the offer was Yahoo's David Filo, who is probably still sore from kicking himself.)

In September 1998, when Google Inc. opened for business inside a Silicon Valley garage, the Web entered its second phase. Unlike thousands of now-dead dot coms that preceded it, Google proved that you really could give stuff away and still make a profit. By allowing Net users to determine where pages ranked in Google results, the search engine was arguably the first Web 2.0 application. Its 2004 IPO spurred a rebirth of investment in the Web--and some 1997-style deja vu--that shows no sign of slowing. And in June 2006, the Oxford English Dictionary made it official, adding "google" to the lexicon as a verb meaning to search the Web for.

2. Day one of irrational exuberance
August 9, 1995; 9:30 a.m. EST: Netscape goes public.

Sure, Netscape Navigator was good, but Netscape's IPO created the dot-com frenzy. On that fateful summer day in 1995 the company's shares zoomed from $28 to $75 before settling back down to $58 at the session's close.

The Netscape IPO inspired a flood of other public offerings, including Yahoo (April 1996), Amazon (May 1997), eBay (September 1998), and some that are best forgotten (Pets.com, anyone?).

At the time nobody had any idea how these companies would make money--and most of them didn't, leading to the dot-com crash in 2000. But by then, Netscape as we knew it was gone, too: Famously "crushed" by Microsoft in the browser wars of the late 1990s, it was acquired in November 1998 by AOL Time Warner. The name lives on in an open-source browser and a site that's just another way onto the AOL portal.

More important, the Netscape offering put the Web on the map--and into the consciousness of millions of people who cared not a whit about technology but loved to dream of endlessly skyrocketing stocks.

1. World wide wonder
December 25, 1990: The Web comes online.

Stop us if you didn't see this one coming. The greatest moment in the Web's history has to be the instant of its own creation. On Christmas morning 1990, Tim Berners Lee and Robert Cailliau of the CERN research lab in Geneva communicated with the world's first Web server--presenting all of us with a Christmas gift that keeps on giving.

According to the Living Internet site, Berners Lee originally developed a hypertext system to keep track of the hundreds of projects, software, and computers in use at CERN's High Energy Physics department. Using a NeXT computer, Berners Lee developed a rudimentary browser in the fall of 1990. He and Cailliau then created the first Web content: the CERN phone directory.

The following August, Berners Lee unveiled his creation to the world (or at least, to the portion of the world that logged on to the alt.hypertext newsgroup). By the end of 1992, the Net hosted 50 Web servers. By the end of 1994, that number had grown to 2500. The Big Bang had already begun.

The earlier development of the Internet gave us the infrastructure computers needed in order to communicate, but the Web provided the Net's most important cargo--what today amounts to more than 135 million Web sites, connected by a rat's nest of hyperlinks and growing at a steady 5 percent per month, according to Netcraft. No aspect of our lives remains untouched by the Web. The fact that you're reading this on your computer screen--not on paper--says it all.

_________________________________________________

More from MSN Tech & Gadgets

_________________________________________________

Content by:

Back To

The Top!!

One of the many advantages of an eBook is that it is scalable as it allows for imrovement and expansion, almost as you go. For example, as we were writing this eBook we recognized its potential as a Resource Guide for implementation of an Internet strategy with a 'how-to" approach leading to a cohesive Online program. In that regard it will be a helpful TACTICAL piece especially since it will be coordinated with the ongoing activities of our Internet Practitioners Forum (lunches, eNewsletter, Social Network, etc.).

We realized, however, that it could also serve, with the TACTICAL part as the base, as a STRATEGIC tool by adding a suggested program for identification and acquisition of Internet partners and/or strategic allies for major organizations. How do companies set up for this, how do they get an identification/evaluation in place, how do they negotiate, etc.?

We suggest that in considering your possible opportunities for eBook development you start with the Long View. As Steven Covey has taught us, “start with the end goal in mind.”

To achieve Internet success there are some basic tools without which you cannot function. These are a descriptive URL, a web site (that you can manage and update yourself), an eMail program to inform your clients, members, etc., and a blog. Costs are nominal, the programs described are easy to use, and free trials are available. Once you have the basics of your WebUniverse in place, you can build from there.

Many small business owners agonize over their website domain names to evaluate and appraise domain name options. If your business is up and running, your website domain name should be the name of your business. If you can’t get or don’t want your business name as a domain name, or if you don’t have a business name, then take comfort in the fact that your website’s domain name won’t make a big difference.

Two-Step Approach

There are two methods by which people will get to your website: one-step and two-step.

The one-step method means they have your website’s domain name from an ad, business card, or referral. These people come straight to your website. A memorable domain name can help them remember how to get to your website for the first few visits. After that, it doesn’t matter what your URL is. Whether or not they buy from you depends on the value of your content, not the value of your domain name.

The two-step method means they use a search engine or directory to find your website. A search engine or directory will refer traffic to your website regardless of your URL. What do search engines look for? Again, content. A domain name will help build traffic from search engines and directories.

A good domain name can be a useful marketing tool. However, it’s not a marketing tool for your business. It’s a marketing tool for another marketing tool (your website).

Your domain name should ideally be your business name. But, maybe the simplest version of your business name is unavailable. Or, perhaps your business name makes a bad or confusing domain name. Or, possibly your website is a new venture.

Make your domain name descriptive and unique. Your domain name should describe the content in your website, or the benefit of using your product or service. You want it to be specific, not generic. For most small businesses, that rules out initials. Owning, for example, abc.com makes sense if you’re the American Broadcasting Companies, known throughout the U.S. as “ABC.”

Think beyond your business name. Look for concise ways to specifically communicate your core business. For instance, the domain name alicesbasketcompany would certainly make the short list for Alice’s Basket Company, if available.

However, other domain names may have more pulling power, because they describe the business with greater precision. For example, the domain name alicesgiftbaskets clearly reflects a different business focus from the domain name alicesbasketweaving – and that differentiation simply doesn’t exist with just the business name.

Also, consider the words people will use to search for your company’s products or services. With the domain name alicesbasketcompany, only one of the three words is likely to attract customers wanting baskets. With alicesgiftbaskets, there are two good keywords as well as a more-specific definition of the business.

Keep your domain name short and simple. When it comes to domain names, shorter is better. How short? Well, I wouldn’t pay a premium for a three- or four-character domain name unless it was perfect. I also wouldn’t recommend a domain name longer than the obsolete 22-character maximum (domain names of up to 63 characters are now possible). The main point in favor of a long domain name is that search engines look at domain names when ranking websites.

So, the theory goes, a keyword-rich domain name should outpull a shorter domain name if - and that’s a mighty big if - all other things are equal. I dislike long domain names because they take up too much space and take too long to read on a business card, ad, or sign. I recommend giving preference to domain names consisting of the fewest words: one word is a near-impossible ideal, two words are good, and three words are about the limit. You’ll see more reasons to avoid multi-word domain names in a moment.

If you’re evaluating a domain name consisting of more than one word, watch for odd letter sequences. If your business is handing out free eels, you might want to think twice about freeeels as a domain name. Also, beware of letter sequences that create unintended words. For example, salesexchange - is that “Sales Exchange,” or “Sale Sex Change?”

Say your domain name out loud. Consider whether or not the domain name will be typed correctly after being heard spoken. Beware of sound-alike and near-sound-alike variants, such as “excel,” “XL,” and “eggshell.” That rules out puns as domain names - they may be clever, but you’ll have to explain the joke every time. Give preference to correct, phonetic, and familiar spellings. Unusual or difficult spelling should be avoided, unless it’s your real name, and it’s worth thinking twice about even then.

The spoken test also rules out abbreviations in your domain name, with a few common exceptions (such as co for company). As for numbers, avoid them too, unless you can buy the domain name variants with the numbers in numeric and spelled-out form, e.g: 3littlepigs and threelittlepigs.

A special note about hyphens or dashes in URLs. Many search engines currently parse dashes as spaces. So, the domain name three-little-pigs would show up as a better match than the domain name threelittlepigs for the search phrase "three little pigs" if - and, again, that’s a mighty big if - all other things are equal.

If your traffic is driven primarily by offline marketing, then the version without the dashes is easier to communicate on the telephone or even in a print ad. People are accustomed to typing domain names as one continuous string.

I recommend buying both the hyphenated and non-hyphenated domain names. Domain names are cheap. Set up your website at the hyphenated version, to take advantage of its friendliness to search engines, then have traffic from the non-hyphenated name forwarded automatically (and for free, with many registrars) to that website. That way, you get the best of both worlds.

Even if you choose to use the non-hyphenated domain name as your hosted URL, there are other reasons to buy the hyphenated version. In the above example, those three little pigs might consider buying 3-little-pigs and three-little-pigs as a defensive measure, to keep any big bad wolves from buying those similar domain name variants. So, the pigs would buy a domain name plus one to three variants. The more words contained in your domain name, the more important this defensive maneuver is, and the more expensive your total URL registration costs will be. Likewise, if you need hyphenation for clarity (such as free-eels), you should register the non-hyphenated variant (freeeels) and the most-likely misspelling (freeels). Again, securing domain name variants increases your registration costs. That’s another reason to keep your domain name short and simple.

Finally, a note about singular/plural variants. Give preference to a domain name that leaves no doubt as to whether or not it needs a plural, like 3littlepigs, for example. Free-eels, on the other hand, might have people thinking “hey, I get a free eel” and typing free-eel or freeeel or freeel. Now your free eel business is up to a domain name plus five potential variants. That’s too many.

If you can get a good dot-com cheap, that’s best. It’s even worth taking your second or third (or fifth) choice of domain name, just to get the dot-com. If you go with a different extension, make sure that the dot-com isn’t in direct competition and you’re not violating any intellectual property issues. Not all dot-whatevers are equal. Dot-net is a good alternative. There are cases in which dot-org might make sense; likewise, familiar first-world country extensions such as dot-co-dot-uk and dot-de (particularly if you’re doing business in, respectively, the UK or Germany).

Home

Competitor
Price

$39-$245

Regular
Price

$29.98

SUPER Sale Price!

ONLY $19.98!

To Try It Now!

As astonishing as this sounds, in less than 5 minutes you can have a website for your event live on the internet.

The amazing EventWebsiteBuilder technology enables you to quickly build your own professional website, complete with email, pictures, newsletters and much, much more in just a few short minutes.

The secret to this earth shattering technology is an incredibly powerful, yet simple software interface.

This interface is so easy to use, over 172,000 websites have already been built using it. Most of these sites were built by people who have little internet experience and some by people who have such limited computer experience they only knew how to use their mouse.

PERFECT For ANY Event!

• Festivals
• Parades
• Mainstreet Celebrations
• Golf Events
• Trade Shows
• Concerts
• Corporate Retreats
• Galas
• Conventions
• Youth Activities
• And Any Other Event!

“Most people don’t truly understand the value they’re getting. It would cost thousands to get a site that performs to the same level. EventWebsiteBuilder is a true bargain!” - Wendy Lau, Graphic Designer

With EventWebsiteBuilder You're Only Limited By Your Imagination!

Your website is totally customizable!

• You can decide to have as many or as few pages as you want.

• Adding images is hassle free and only requires a simple click of your mouse.

• Easily add cool features like links and email or advanced features like newsletters, polls, shopping carts and ecommerce.

• Your EventWebsiteBuilder site is so easy to use you will always be able to stay one step ahead of the competition. You can change your site’s features, sales, products and pricing in SECONDS!

• Entering text directly onto your website is as easy as typing a letter. Your EventWebsiteBuilder site includes two text editing tools, one of which looks just like MS Word with all the buttons and commands you already love to use.

TRY IT NOW!
CLICK HERE
For A 10 Day Free Trial

Take Advantage Of The HUGE SAVINGS On Now!

“My staff laughed when I told them I was going to make our website myself, but
you should have seen their faces when it was done!” - Gerod Floyd, Entrepreneur

So Easy,
You Can Do It!

You know you need a website for your event but you don’t want to spend thousands of dollars for it. That is exactly why EventWebsiteBuilder was developed and is perfect for you. EventWebsiteBuilder has taken the most powerful technologies on the internet and combined them to make a super website building tool.

EventWebsiteBuilder is the most powerful and easy to use website building system anywhere. It is so perfect that it comes with an unconditional 100% no risk guarantee.

Dare To Compare

You’ve seen websites like EventWebsiteBuilder sites offered by professional designers and programmers. They cost between $2,500 and $15,000. They are usually designed on EventWebsiteBuilder-like software that is exclusive to the design industry.

The problem is that once you get your site, you are stuck with a site that is outdating itself everyday it's online. Since you don’t want to be held hostage by a designer’s high update fees, you need a way to update your site by yourself.

EventWebsiteBuilder is the only solution that allows you to have a professional designer-quality website and at the same time gives you the ability to easily update it whenever you require.

WHY YOU MUST HAVE
A Website For Your Event!

Your Customers Expect One!
Your customers expect you to be online. 2 years ago a website was a luxury, now it is a necessity that shows you're a serious professional.

Your Competitors Are Online!
Your competitors are online and if you are not, you are missing out on the power of the internet and losing sales to your competitors.

You're Always Open For Business!
Your customers want to do business with you when it is convenient for them, let them get info and buy from you when they are ready, right off your website.

Your Customers Need Info!
The number one reason why consumers will go online is to get more info for future purchases. You have to provide this before your competitors do.

Your Customers Need Directions!
If your customers travel to your business, you need to provide a map and directions for them to find you.

Your Customers Are Guessing!
Don’t make customers guess when you are open.

Your Customers Expect Support!
Provide online help, manuals and documentation to support the products and services you provide.

TRY IT NOW!
CLICK HERE
For A 10 Day Free Trial

"After 6 months and $1,500 working with a Major Bank Ecommerce solution, I did better by myself in a one weekend @ a savings of 80% a year! I am now working on 2 more sites!!" - Kevin Lake

UNCONDITIONAL 100% No Risk Guarantee

EventWebsiteBuilder goes well beyond a simple money back guarantee. You are Guaranteed 100% Unconditional Satisfaction with your EventWebsiteBuilder website.

TAKE A WHOLE MONTH and try EventWebsiteBuilder for yourself. If it is not for you, all you have to do is request a refund and one will be provided immediately – no questions asked. To get you started you even get a 10 DAY FREE TRIAL to test it out yourself!

Includes Thousands Of Dollars Of Vital Website Features
With Every Site!

• Visitor Auto-Responders
Give your visitors the info they want when they want it. Auto-responders send your visitors info immediately after they request it on your site.

• Visitor Feedback Forms
Feedback forms allow you to collect visitor info or give your visitors a way to request info from you.

• Customer Newsletters
This great tool gives you the ability to publish your own email newsletter just like the big sites do.

• Subscriber Management
Never worry about spam; all newsletter requests go into an opt in system which confirms subscription.

• Catalogs
If you have a product you sell either offline or online, show it off in your site’s catalog section.

• Shopping Cart
Let your site run on autopilot. The shopping cart feature is perfect for any business that sells online.

• Ecommerce
Have your customers pay online or submit their order so you can process it manually in your store.

• Order Tracking
Don’t ever lose track of a sale. All orders are emailed directly to you and then tracked on your site.

• Secure Server Certificates
Your site’s transactions are secure and protected with secure certificates that protect customer info.

• Search Engine Registration
Once your site is done, EventWebsiteBuilder will register it with the search engines so the world can find you.

• Business Email
Send email with your site name in the address. Avoid the embarrassment of free services (hotmail.com, yahoo.com.) that scream “amateur."

• Your Own Domain Name
Pick the website name and internet address for your site. Increase your pro look and get your own name (www.yourname.com) and transfer it to your site.

• Website Membership
Allow staff, clients or a membership base into a private “members only” areas of your site.

• Photo Albums
Show off pictures of your work, business, products and team, professionally in an online photo album.

• Maps
Give your visitors a map to your office or event.

• Links Page
Provide as many links as you want to other sites you think your visitors would find valuable.

• Contact Us Page
Tell your visitors how to get a hold of you and your team.

• About Us Page
Tell your visitors who you are and why they should do business with you.

• Online Coupons
Promote online sales or drive online traffic to your offline store with website coupons.

• Message Boards
Communicate with your visitors, customers, staff and friends with full featured message boards.

• Polls/Survey
Always know what your customers are thinking with your own custom online polls.

• Guest Book
Give your visitors a place to share their comments about your site with this great guest book feature.

• Press Releases
Publish and share good news in one central organized area. This is a favorite of the media!

• Quotes Page
Show off the great things your customers have to say about you. Give new customers a reason to buy.

• Customizable Web Pages
You can have virtually any other web page you need added to your site with the easy to use layouts!

Hear What People
Just Like You Have To Say

“I don’t know why everyone does not do it this way. EventWebsiteBuilder websites are great and very effective.” - Garfield McCormick, Website Usability Expert	I never knew how easy it could be to get a website!” - Darryl Lavelle, Aircraft Mechanic
“The websites are idiot-proof. I just entered my text, picked my features and my site was done. No problem!” - Janet Nixon, Accountant	“With the money I saved using EventWebsiteBuilder, I can now invest in marketing my site.” – Robert Lazaro, Audio Retailer
“EventWebsiteBuilder is probably the best kept secret on the internet!” - Ryan Sharp, Salesman	“Great service, great product, great people, great price. You guys are more than a service, you’re a part of my team.” – Kevin Lawrence, Business Coach

Full Time Support

EventWebsiteBuilder wants to ensure you get the website you have always dreamed of.

If you ever have a question, you have the comfort of knowing that a certified EventWebsiteBuilder designer will be immediately dispatched to help you with your site. This designer is there to support you in any way you require.

Your event needs a website and EventWebsiteBuilder wants to ensure it gets one. That is why there is always an EasyEventWebsites Support team behind you ready to help if you ever need it - FREE!

No where else on the internet does anyone dare to make this offer.

Try It Now, You Have Nothing To Lose!

You get EventWebsiteBuilder's FREE 10 Day Trial, 30 Day Money Back Guarantee AND EventWebsiteBuilder's Online Success Guarantee which includes Free Online Support to help you finish your site.

This is an amazing deal and an opportunity that you should not pass up. You know your event needs a website, it's time to get one.

Requirements:

The following is all that's required to successfully build an EventWebsiteBuilder site:

• Personal Computer
• Color Monitor
• Internet Connection

• Internet Browser
(Microsoft Internet Explorer or Netscape)
• Mouse
• Keyboard

Success Checklist

Yes • Easy
Yes • Fast
Yes • Affordable
Yes • Free Trial
Yes • Free Support

Yes • Fun
Yes • Flexible
Yes • Powerful
Yes • Full Featured
Yes • Guaranteed

Your EventWebsiteBuilder website contains everything you need to be successful online.

SUPER SAVINGS

Sign up now and SAVE 33% on EventWebsiteBuilder’s already low website fee. Get everything included for the unbelievable price of $19.98 a month.

Give the EventWebsiteBuilder Free Trial a try now and when you sign up you will be able to take advantage of this unbelievable offer.

CLICK HERE to give EventWebsiteBuilder's Free Trial a try.

FREE ECOMMERCE

Get your website now and the full ecommerce package is included with your website. This package would cost over $100 A MONTH if purchased elsewhere. This includes full shopping cart, 25 catalogues, 250 products, customer order database, FREE MERCHANT ID and free online payment setup (oac). This is a very limited time offer so start your free trial today to ensure you get it before it's gone.

Everything Your event Needs To Be Successful Online – Fully Loaded Website ($2,500 value). Includes email, ecommerce, shopping cart, newsletters, auto-responders, subscription management, catalogs, order tracking, secure server certificates, search engine registration, visitor submission forms, links page, maps, contact us page, online coupons, message boards, guest books, polls, press releases, quotes page, 200+ templates, free support and much, much more. Only $~~29.95~~! Now Only $19.98/month.

CLICK HERE and try EventWebsiteBuilder’s 10 day trial for free. No obligation. It is time to get the site you have always wanted.

Get your event online today and SAVE Thousands By Taking Advantage Of EventWebsiteBuilder!

TRY IT NOW!
CLICK HERE
For A 10 Day Free Trial

Permission-based, opt-in email marketing is here to stay. It is faster, cheaper, more easily quantified and more effective than any other kind of marketing. With email marketing, you can manage your marketing strategy according to your needs. You can easily target a specific audience, and you can send messages at opportune times instantly. You need not fear the risk of delayed or lost mail. You may prevent your customers from waiting days to hear from you. Moreover, with email marketing, you save paper, ink, and time put into printing an advertisement that irritated customers may treat as bulk mail. As a result, you eliminate expenses and raise profits.

With the convenience and environmentally-safe method of email marketing, your customers prefer it too, and you and your company benefit too! Take advantage of potential profits. Nothing will stop you.

Email Marketing Works
In April, the Direct Marketing Association survey reported that 66 percent of companies claimed sales increased as a result of using email marketing. According to 63 percent of respondents, email marketing was their most effective customer retention tool, and as you know, keeping customers helps establish your business in preparation for future growth and expansion.

Repeat customers may likely spread the news of your business during their long relationship with you. Keep those customers!

Growth of Digital Marketing Initiatives
Email marketing spending in the U.S. is growing quickly whereas other forms of advertising are flat or stagnating. eMarketer reports that U.S. companies spent $1.1 billion in 2000, $2.1 billion in 2001 and $3.3 billion this year. Jupiter Media Metrix believes that the name of the game is diversification, digital marketing initiatives (e-coupons, promotions, and email, for example) will generate $19.3 billion by 2006.

The trend of growth seems apparent. Advance your company. Join the future of sales with email marketing. Enhance the potential of your advertisements. Do not waste time. Bring access to the worldwide market to you.

Studies Show Consumers Enjoy Email Marketing
According to a quarterly study from Valentine Radford, over 50 percent of consumers agree that email advertising is enjoyable. In fact, more than 80 percent of online consumers reported that they enjoy receiving email newsletters. In contrast, 75 percent of online consumers think that banner ads are annoying.

Customer Demand For Permission-Based Email Grows
According to DoubleClick’s latest consumer study, 77 percent of consumers want to receive weekly offers via email. Of those polled, 88 percent said that they have purchased an item because of permission-based email.

In many ways, of course, you can obviously see how permission-based email attracts the consumers’ attention. You can notify them of special sales, customer discounts and new products. You can use a variety of graphics, designs or words without worrying about the cost of advertising in newspapers and magazines for a short time. Through email, you can do more than show your products or sales. In fact, you can create flashing visuals so they can remember your business. They may return for a visit on hearing your news. If so, prepare for a purchase at your place of business.

Permission Email Irritates Very Few Net Users
IMT Strategies reports in a study that 48 percent of permission-based email recipients are curious to read it, and 13 percent of them are eager to read it. The report found that 30 percent of those polled were indifferent to permission-based email. Only seven percent opened it “somewhat annoyed,” and two percent deleted it without reading it. After all, email marketing not only provides the customer with convenience but you as well.

Email marketing appears as the most inviting kind of marketing strategy to you because of its easiness to use, and more over, most customers will not even dare to neglect you and your company. Use it. With email marketing, you achieve a nearly universal appeal with customers. The statistics of each study seem to suggest the same idea. Even without them, you can see the qualities that make email marketing an effective marketing method. With email, you respect the privacy of your customers and gain their trust, and you develop a good relationship with your customers through pleasing your customers. Your competitors may not learn of the special products and services that you offer. You secure the ideas that support your business.

Inevitably, you may find yourself having a long-term business relationship, and you may find them willing to support your company. Imagine how both you and your customer benefit but not too long.

Start using email marketing now, and save time! Promote you and your company with email marketing, and achieve the potential for success through effective mass communication worldwide. Many of your customers will welcome the news of your business too.

Email Marketing Features

SpeakUp!^SM Email Marketing by Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 200 easily customized email templates, a step-by step Email Wizard, and point-and-click interface, you can create high-impact email newsletters and promotions in just minutes. And Email Marketing makes it easy for you to manage your contact email lists and measure results.

Our free 60-day trial allows you plenty of time to get familiar with our full feature set. It's risk free. No credit card required. We simply ask that you keep your mailing list to under 100 contacts during your trial period.

Free 60-Day Trial

Niche blogging, more than anything else, should be viewed by a marketer as an opportunity to assert their industry-specific authority, build their brand, and gain customer feedback. Direct sales are definitely an desired result of niche blogging but should be viewed as a secondary focus to less tangible benefits such as brand awareness and loyalty.

Niche blogs refer to Internet journals focused entirely on a specific subtopic within a popular subject matter. For example, “collectible cars” is a popular interest category. A blog devoted exclusively to 1960’s Ford Mustangs would be considered a niche blog.

Here’s another example: Party planning advice is a topic with a consistently high degree of interest and online search activity. A niche blogger might choose to serve the interests of the “graduation party” planner by focusing their content specifically on this sub-topic.

This article will focus on development and maintenance of a niche blog as part of a greater Internet Marketing strategy. By the end of the chapter you’ll know how to get started with a niche blog, how to source information to write about, and how to market your blog.

Prior to launching your niche blog there are some important questions to ask yourself. We’ll call this section “Creating your niche blog game-plan.”

Some tools that can help you answer these questions, at least the less personal ones, are listed below:

Use this tool to research monthly search volumes for keywords related to your blog.

Answering the above questions will help you to start down the right path to developing a niche blog that meets your definition of success. Without question you will encounter turbulence along the way, as we all do as Internet practitioners, but keeping the overall goal in mind help you focus your efforts.

Now that you’ve created a niche blogging game-plan the next step is to choose the right platform. You’ll do yourself a favor by asking yourself two basic questions:

If you’re new to blogging my best advice is to start with a hosted platform. They are often free, easy to set up and manage, and they will automatically index your blog in the search engines. Here are some examples of hosted platforms:

As you become more comfortable with blogging you may choose to upgrade to a stand alone blog platform. Until then any of these platforms will help get you started.

While the process of acquiring a domain name is simple don’t underestimate the importance of this choice both in terms of keyword relevance and branding.

Your blog domain name needs to be aligned with your niche blogging game-plan. Do you want to create a central online destination or multiple blogs focused on even more specific sub-topics?

Example: RockClimbersBlog.com may be as focused as your blog wants to get. You may also choose to keep several blogs such as: MontanaRockClimbing.com, UtahRockClimbing.com, and ColoradoRockClimbing.com. The later set could perform better in the organic search results for these same keywords.

This handy tool can get you started: www.bustaname.com. Bust a name lets you input keywords related to your blog niche and then presents you with available URL’s that contain those words. This can save you a great deal of time and even present available URL’s you may not have considered.

Of course final step will be to register your domain. Proceed to any domain registrar and consider buying the other top level domains (.org, .info) if you intend to build the brand of your blog.

We’re all set to start blogging! Now we’ll turn our focus to the process of selecting what to generate ideas for blog topics.

Creating content for your niche blog could possibly be the most time consuming and resource intensive aspect of this endeavor. This is also the most important part of niche blogging. The size and sustainability of your readership as well as the search engine ranking will all depend on the frequency and quality of your blog posts.

That said there are definitely ways to streamline the process and work required on your part to develop content for the site. I’ll divide them into two categories: Creating content yourself and outsourcing the content creation process. While the available time to blog will vary from person to person it is recommended that you post at least three times per week to keep the content fresh and your audience interested.

With a content creation strategy developed now it’s time to focus on marketing your blog, networking with other bloggers, and building an audience.

Let’s take a quick inventory of where you’re at: Niche blogging game-plan developed, check, domain name registered, check, content creation plan established, check. Congratulations, you’ve completed the hardest parts of getting started. Now the fun begins. Let’s build an audience for your niche blog.

Niche blogging presents a tremendous opportunity to cost-effectively expand your Internet Marketing presence and dominate the discussion related to subject matter. It also levels the playing field between you and other players in your industry by allowing you to easily go into depth on a topic and dominate it.

All indications are that blogging as an interactive format is here to stay. By launching a niche blog, and learning as you go, you’ll be well positioned in the years to come as blogs grow in terms of popularity and audience size.

Once you have the basics in place you need to start generating traffic for your site. In the following Chapters we’re describing basic Search Engine Optimization and other innovative ways to bring visitors to your Online program.

The Basics
Here is a summary what you need to do both on your web site and off it to reach that critical first page of search engine results. This includes:

But what you have on your web page is only half the battle. What happens off your web site can put you on the first page... or the last page. Here goes:

Powerful link exchange strategies - A successful link exchange campaign can result in high rankings on SERPs. It is well known that back-links are a major part of engine's algorithms.

As outlined above, Search engine optimization (SEO), is the technique to raise the number of visitors to a Website through an elevated ranking in the search results of a search engine. The higher a Website ranks in the results of a search, greater is the chance of a users’ visit to a Websites.

When a searcher makes a request, Search Engine brood over the sites in its index, evaluating which are most pertinent to the requested information, based on the area of expertise as verified by keywords in the content, and references in the form of links from the substantiated sites.

SEO leads to the optimization of a webpage or a website and facilitates a correctly designed and optimized site to stay for a length of time in the rankings as compared to PPC where the costs and outlay are unending as well as uncertain.

Search engine optimization does not only create traffic but also sustain it. It will direct to a website which is very much organized and a website which contains considerable information.

If it is carried out appropriately, than search engine optimization is an extremely lucrative way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating. SEO increase the brand visibility, thereby giving your brand a high international profile and of a reasonably low outlay.

Hence, SEO is incredibly vital for websites for the reason that it decides-upon the position of the website in contrast to its challengers. It not only generates traffic from the targeted audience but is also a cost-effective way of optimizing the website.

SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

There are two ways to be able to get noticed by the search engines. One is through pay-per-click-advertisements. Google Adwords system is a good example of it as it has furnished Google with 5 billion dollars in terms of revenue every year. Webmasters can place their bids to be shown when a keyword is looked by a surfer. The highest bidders will get their sites to be in the numero-uno position.

The second means of obtaining the lofty rankings from the search engines is through organic searches. Search engines evaluate websites by means of "spiders." These programs examine the websites and amass information in relation to them and later, they gather all information and pass it on to the search engine. This region is essentially a key ground of the search engine optimization. Than in order to topped the list, it takes-upon a set of methods.

Search engines are considerably the most efficient device for digging-out the information. SEO makes the site accessible to the searchers by identifying the keywords mostly used by the target audience and writing the keywords into the text of the website. It magnetizes the inbound links from the authoritative sites and targets those links to the searchers' interests.

An online environment is turning out to be an increasingly competitive and those companies who carry-out SEO, are definitely going to have a tremendous advantage.

Selecting a Search Engine Optimization provider is an important decision with significant implications. You want to know your SEO provider will provide the best possible optimization and related services available.

SEO from http://www.hitechsem.com can help you reach a highly motivated target audience (proactive audience) through natural search engine rankings. Proactive audience increases website conversion rate resulting in a positive ROI.

Hi-Tech Outsourcing Services (Hi-Tech) is a privately owned India based corporation and has been in business since 12 years working with large and small businesses of diverse industries, needs, organizations and backgrounds.

We have worked with many Industries and have developed niche processes for each segment. Have a look at the below case study from many successful projects that Hi-Tech has handled.

When www.wallplace.com approached Hitech SEM, their search engine presence was limited not even in top 100. Today www.wallplace.com occupies first and second page position in Google organic result for all of their targeted keywords.

Tasked with increasing the percentage of search engine driven traffic, amount of customer leads, Elevate positioning within leading search engines for targeted key phrases, Hitech SEM devised a complete scale search engine optimization effort and targeted job specific competitive keywords along with auditing more than 100 pages.

We researched searching behavior using a combination of keyword sources including WordTracker, Overture, search term popularity tools, competitive analysis, and internal brainstorming. This exercise produced a comprehensive list of more than 100 popular keywords used in art print related searches, that www.wallplace.com could use to attract potential clients.

Our Expert SEO has designed optimization campaign to target the most popular generic terms from these 100 keywords. An SEO audit of www.wallplace.com's 100 web pages was performed, assessing accessibility, relevancy and credibility - the fundamental criteria search engines use to rank sites. Identified areas where more attention was required and gave guidance to www.wallplace.com team through specific refinements in the code, content and delivery of new pages to improve the site and enable spiders to access and index its pages easily.

After on page optimization, we rolled out off page optimization - a search engines & directories submission and link building program to help improve the site's popularity.

Within the first few months of the search engine optimization campaign, site started delivering a good amount of targeted visitors.

We have conducted ROI analysis and found good improvement. From very early on in the campaign, results began to snowball. The website secured a position in the "Top-10" for various popular keywords and phrases in all major search engines and directories.

This article has been provided courtesy of http://www.hitechsem.com and http://www.outsourcingseoservices.com, a division of Hi-Tech Outsourcing Services, http://www.hitechos.com, an outsourcing services provider company specializing in BPO Services, KPO Services, IT Services, ITes, FPO Services, EPO Services, CADD Services, SEO and SEM Services.

Contact Information:

Joining the YouTube Community—And Creating Your Own Channel

YouTube is a video sharing community. The community aspects of the site let you share your videos with others, identify others who share your particular interests, and even communicate with other users. When you join the YouTube community, you'll get a lot more out of the site—and find more fun videos to watch!

Working with Channels

The most common way to participate in the YouTube community is by utilizing YouTube's channels. On YouTube, a channel is just a fancy name for a user's profile. Other users can access your channel/profile to find out what videos you've uploaded and which videos are your favorites; you can also subscribe to a user's profile to be notified when that user uploads new videos to the YouTube site.

Viewing a Channel Profile

You access a user's channel by clicking on that user's name wherever it appears on the YouTube site. This takes you to the user's channel/profile page. Although each profile page is unique, all pages contain the same major elements:

In other words, you access a user's channel page to learn more about that user—and to connect with that person.

Subscribing to a Channel

If you like what you see on a user's channel/profile page, you can subscribe to that person's channel. When you subscribe to a channel, you are automatically notified (via email) when the user uploads new videos.

To subscribe to a user's channel, go that person's channel/profile page and click the Subscribe button. To unsubscribe to a channel, return to that user's channel/profile page and click the Un-Subscribe button. To view videos from your currently subscribed-to channels, go to YouTube's home page and click the Subscriptions link in the My box.

YouTube thrives on social networking—and your channel and videos will get more viewers if you fully participate in the YouTube community. That means subscribing to a lot of channels and leaving comments with those videos and users you identify with. What goes around comes around; the more comments you leave, the more people will see your name and channel, and the more views your videos will receive.

Personalizing Your YouTube Channel

Because a YouTube channel page is really a user profile page, you'll want to create your own channel page and customize it to reflect your personality. It's easy to do.

As to creating your channel page, there's nothing to do; YouTube creates a profile page for you when you subscribe to the site. The default channel page is a little bland, however—which is why you want to customize it.

You personalize your channel page from your My Account page. Just click the My Account link at the top of any YouTube page, and when the My Account page appears, scroll to the Channel Settings section. From here you can edit the following channel elements:

Channel Info—You can enter a new title and description for your channel page. You can also opt to select a new video to use for your profile picture (by default, your last-uploaded video serves this function), as well as configure other channel display options.

Channel Design—This is where you change the overall look and feel of your channel page. You can select a new color scheme for your page; opt to show or hide various page elements; and choose custom colors for selected page elements, as well as a background image for your page.

Personal Info—This page lets you enter personal information to be displayed on your channel page, such as your name, gender, description of yourself, link to an outside website, occupation, interests, and so on.

Location Info—This is where you enter your hometown, current city, Zip code, and country.

As you make changes to any page element, make sure you click the Update Channel button—or you'll lose the changes you made.

To hide your age on your channel/profile page, go to your My Account page, scroll to the Channel Settings section, click the Personal Info link, and then select the Do Not Display Your Age on Your Public Profile option. Click the Update Channel button when finished.

Managing Your Channel's Video Blog

One cool feature that you can add to your channel page is a video blog, or Vlog. A Vlog is an easy way for you to create a personal video journal accessible to anyone visiting your channel.

To create a Vlog, go to the YouTube home page and click the Playlists link in the My box. When the Playlists page appears, you can choose to select an existing playlist as your Vlog, or create a new playlist to hold new Vlog entries. To use an existing playlist, select the playlist and then click the Set as Vlog button. To create a new Vlog playlist, click the Create Playlist button to create the new playlist, and make sure you check the Use This Playlist as Video Log in My Channel option.

Your Vlog now appears on your channel profile page. The individual videos in the Vlog playlist are stacked on top of each other; visitors can click a video to view it.

Working with Groups

Another form of community on YouTube is the YouTube groups feature. A group is a social forum where users interested in a given topic can share videos and conduct online discussions.

Joining an Existing Group

To find YouTube groups, click the Community tab and then click the Groups link on the left side of the page. You can now browse groups by type (Featured, Recently Added, Most Members, Most Videos, Most Discussions, or Colleges) or by Categories.

When you access a group page you see links to group videos, members, and discussions. Recent videos are displayed, as are the most recent group discussions.

To join a group, simply click the Join This Group link. After you've joined a group, you can participate in group discussions, add videos to the group, and so forth.

Joining a group discussion is as easy as clicking the discussion link; this displays the discussion page . You can then read comments within that discussion, or add your own comment from the Add New Comment section at the bottom of the page.

Creating a New Group

You can also create your own personal YouTube group about any topic you want. Just click the Groups link on the Community page; then click the Create a Group button. When the Create a Group page appears enter a name and description for the group, along with identifying tags, a custom URL for the group, a category, the type of group (public or private), and how you want to handle video uploads, forum postings, and the group icon. Click the Create Group button when finished, and your group is launched into the YouTube community.

To invite others to join your group, click the Invite Members link at the top right of the group page. You can invite members of your Friends list, or invite other members by entering their member names in the New Friends list.

To add videos to your group, click the Add Videos link at the top right of the group page. This displays a page with links to your current favorite videos and playlists. Check any video you want to add; then click the Add to Group button. Alternatively, you can click the Upload a Video button to upload a new video and add it to your group.

Working with Friends and Contacts

You don't have to create a group to mingle with people on YouTube. That's because YouTube lets you create lists of users with whom you can share your videos. These Friends and Family lists are kind of like the Buddy lists in AOL Instant Messenger; one click on a YouTube list lets you share your videos.

Adding a Friend to Your List

Adding an existing YouTube member to your friends list is relatively easy. Just go to that member's channel/profile page, scroll to the Connect With box and click the Add as Friend link. You'll now see the Friend Invitation page; select whether to add this person as Friends or Family; then click the Send Invite button. The person will receive an email invitation to be your friend; if he accepts, he's added to your friends list.

You can also add friends who aren't yet YouTube members. Just click the My Account link at the top of any YouTube page to display the My Account page; then scroll down to the Friends & Contacts section, and click the Invite More Friends button. When the Invite Your Friends page appears, enter your name, the email addresses of those folks you want to invite (separate each address with a comma), and a personal invitation message. Click the Send Invite button, and your friends will receive an official email invitation. They can click the link in the email message to join YouTube and be added to your friends list.

You're not limited to just two contact lists (Friends and Family). To create new lists, go to your All Contacts page, click the Create New List button, and then enter a name for the list. You can then move existing contacts to the new list by checking a contact name and selecting the new list from the Copy Contacts To list.

Sending Messages to Your Friends

When you want to send a message to someone in your friends list, go to your My Account page, scroll down to the Friends & Contacts section, and click the All Contacts link.This lists all your contacts, no matter which list you've put them in. Click the Send Message link next to a friend's name; this displays the Compose Message page. Enter a subject for your message and the text of the message itself. If you want to attach a YouTube video to this message, pull down the Attach a Video list and choose a video from your favorites. Click the Send Message button to send the message on its way.

You're not limited to sending messages only to existing friends and contacts. To send a message to any YouTube user, go to your inbox and click the Compose New Message button; from here you can enter any member's username for the message you compose.